This PSA against the ivory trade has a truly shocking ending
Stop Ivory and JWT's film puts the brutality of ivory in your face
Editor's Pick
Conservation charity Stop Ivory's new PSA puts the brutality of the ivory trade in your face--quite literally.
Created by JWT London and directed by James Lawes at Snapper Films, the spot shows a well-dressed woman bidding for a large, carved ivory tusk at a smart auction house. There's plenty of drama as the bidding gets more and more frantic, but when the gavel finally falls there's a loud gunshot noise and we see the woman's face splattered with blood from a huge dying elephant. The shocking ending is accompanied by the message that "as long as ivory is being sold, elephants are being killed."
While the U.K. government recently announced plans for a strict ivory ban, there are still many countries where trading ivory is permitted. Stop Ivory aims to appeal to all countries that still trade ivory to follow the U.K.'s lead, as well as urge the U.K. government to pass their proposal into written law as soon as possible.
Credits
- Date
- May 01, 2018
- Brand :
- Stop Ivory
- Client :
- Stop Ivory
- Agency :
- JWT-London
- Chief Executive Offier :
- John Stephenson
- Executive Creative Director :
- Lucas Peon
- Creative Director :
- David Masterman
- Creative Director :
- Cristiano Neves
- Creative :
- Will Wright
- Creative :
- James Lucking
- TV Producer :
- Tash Bedford
- Creative Planner :
- Stephen Son
- Account Director :
- Claire Banks
- Account Director :
- Charlotte Humphries
- Project Manager :
- Katie Oldfield
- Designer :
- Jordan Dicks
- Designer :
- Bryan Riddle
- Retoucher :
- John Proudfoot
- Production Company :
- Snapper Films
- Director :
- James Lawes
- Executive Producer :
- Helen Hadfield
- Producer :
- Jessica Turner
- Director, Photography :
- Malte Rosenfeld
- Production Manager :
- Rosie Pike
- Art Director :
- Jerry Bland
- Editorial Company :
- Whitehouse Post
- Editor :
- James Forbes-Robertson
- Visual Effects Company :
- The Mill
- Visual Effects Supervisor :
- Fergal Hendrick
- Visual Effects Supervisor :
- Charles Dockerill
- Telecine Artist :
- James Bamford
- 3D Artist :
- Sendil Kumar J
- 3D Artist :
- Rakesh Venugopalan
- 3D Artist :
- Manjunath Shivaprasad
- 3D Artist :
- Senthil Murugan Balasundaram
- 3D Artist :
- Basbendu Sarkar
- 2D Compositing :
- Barnsley
- 2D Compositing :
- Lucas Carrecedo
- 2D Compositing :
- Chaitali Shah
- Visual Effects Production Manager :
- Colin Oaten
- Visual Effects Production Manager :
- Ian Berry
- Visual Effects Production Manager :
- Payal Thakkar
- Sound Company :
- Wave Studios
- Sound Designer :
- Ed Downham
- Sound Designer :
- Ned Sisson
- Sound Producer :
- Jenn Sanders
- Music Company :
- Cord
- Composer :
- Luke Farmer
- Photographer :
- Andy Rudak
Need a credit fix? Contact the Creativity Editors
