Gol Airlines : Mobile Check In

Come fly with me

Published On
Feb 22, 2011

Editor's Pick

Brazil's Gol Airlines promoted a new cellphone check-in service with an interactive ad that allowed customers to literally fly a plane.

Users typed in their cellphone numbers on the banner, then received a call where a voice gave them flight instructions. To control the little plane on the ad, they could use their cellphone as a remote control, looping and diving over Gol's destinations such as Machu Picchu on a travel website while they checked out tickets and special rates. The ad generated 2500 calls per day during the five days it was on air.

Credits

Date
Feb 22, 2011
Brand:
Gol Airlines
Client:
Gol Airlines
Agency:
ALMAP BBDO-Sao Paulo
Creative Director:
Sergio Mugnaini
Creative Director:
Luiz Sanches
Art Director:
Guiga Giacomo
Copywriter:
Luciana Haguiara
Technology:
Yves Apsy
Technology:
Daniel Carvalho
Mobile Technology:
Pontomobi
Director, Technology:
Joao Lopes

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