Gol Airlines : Valentine's Flight

Refresh to win.

Published On
Feb 27, 2012

Editor's Pick

Brazil's Gol Airlines used a Facebook contest to boost its online profile in a Valentine's weekend promotion through Almap BBDO.

During the weekend a series of images containing empty seats were uploaded on the company's Facebook wall(every time an image was about to be uploaded, a message was posted on the wall shortly beforehand). The first users to see the images and type in the seat numbers won a pair of return tickets to any of GOL's destinations; an act that required multiple refreshes of the page. As a result, the airline's Facebook fanbase rose from 12,000 to over 200,000.

Credits

Date
Feb 27, 2012
Brand:
Gol Airlines
Client:
Gol Airlines
Agency:
ALMAP BBDO-Sao Paulo
Creative Director:
Luiz Sanches
Co-Creative Director:
Luciana Haguiara
Art Director:
Guiga Giacomo
Art Director:
Ricardo Pocci
Art Director:
Renato Fernandez
Redator:
Ricardo Wolff
Redator:
Marcelo Pignatari
Co-Creative Director:
Sandro Rosa

Need a credit fix? Contact the Creativity Editors

Project Type