GoldieBlox, Building Toy for Little Girls, Debuts First Commercial

Product Gets Distribution in Toys 'R Us Stores Nationwide

Published On
Jul 09, 2013

Editor's Pick

Last year, we featured GoldieBlox, an engineering and construction toy aimed at little girls, created by Stanford engineer Debbie Sterling. At the time, the brand was seeking money on Kickstarter, hoping for $150,000 in funding to broadly manufacture and distribute the toys, which hope to increase girls' interest in building for fun, and education. 

Now, the toy is hitting the market, after Ms. Sterling went on to raise over $285,000 on the crowdfunding site. Here's the commercial for the blocks, featuring girls who want nothing to do with cutesy gender stereotypes. The product will be on shelves at Toys 'R Us -- and hopefully, major toy retailers everywhere.