A new campaign for SDCCU bank creates funny situations out of benefits like "easy," "low" and "free," to make the point that while the bank offers all these qualities, there are other things that shouldn't.

The campaign, created by Wolfgang and produced by Hey Baby, highlights benefits like SDCCU's free checking, low rates on loans and no fee ATMs. For example, in one spot, seen here, a golfer takes a final putt into what turns out to be a massive, impossible-to-miss hole. The point made is that while this shouldn't be easy, banking should be.

Another ad sees a "high dive champion" perform a backwards somersault from what ends up being an impossibly low diving board; the message is that some things shouldn't be low, but SDCCU offers low international transaction fees.