Gomo Mobile, an online, pre-paid subscription mobile service provider that recently debuted in Australia, dispenses with all the frills in a humorous new campaign created out of creative studio Bear Meets Eagle on Fire.
The company proposes to help consumers pay only for what they need, a point that becomes loud and clear in absurd scenarios that play out in the new ads promoting “mobile without the hoo-ha.”
One spot (above) features a woman and man at the restaurant. The woman proceeds to tell her date that she hates “when people just assume we want all want the same things from a relationship,” after which she proceeds to pick off bits of the man’s face, until he’s more to her liking (mouthless and noseless).
Another depicts a married couple, the wife declaring how thanks to Gomo Mobile, they “get just what they need without the unnecessary frivolous stuff." When she turns to her husband for agreement, he demurs awkwardly, his shiny light blue shirt also betraying his true feelings. But in the end, he sides with the missus.
“There’s a group of people out there who don’t really want a traditional relationship with their telco” said Mel Hopkins, head of marketing at Optus in a statement. “They just want a simple and easy to use alternative, that allows them control over the options. This is especially true during COVID-19, as so many people re-examine their financial obligations, in search of more flexibility and value.
Micah Walker, co-founder of Bear Meets Eagle on Fire, added that creating a simple but irreverent voice for GOMO was key. “The best retail is simple, distinctive and memorable” he said. “We feel like we have created a platform here that can continue to deliver on that.”