Google Reveals New Gmail Inbox

'Mr. Postman' provides catchy backing track

Published On
May 29, 2013

Editor's Pick

Google unveils a change to your Gmail inbox with the infectious “Please Mr. Postman,” repurposed in a modern manner by Goodby Silverstein & Partners. Like most other Google videos, this one sticks to the point, showing the most salient features of the new Inbox, which sorts your mail according to “social,” “promotions and offers,” and “important mail” but weaving in a fun story about a very exciting date night to make it more interesting.

Credits

Date
May 29, 2013
Agency:
Gooby Silverstein & Partners
Executive Creative Director/Production:
Rich Silverstein
Copywriter:
Benedict Hieger
Art Director:
Michael Gurman
Producer:
Hilary Jacobs
Producer:
Michael Damiani
Executive Producer:
Michael Damiani
Director, Broadcast Production:
Cindy Fluitt
Production Company:
E Films
Director:
Marcus Ubungen
Executive Producer:
Chris Whitney
Head of Production:
James Horner
Line Producer:
Genevieve Mccarty
Director, Photography:
Marcus Ubungen
Associate Producer:
Jesse Petro
Assistant Camera:
Henry Nguyen
Assistant Director:
Genevieve Mccarty
Production Assistant:
Alvin Shen
Edit:
e Level Post
Visual Effects:
e Level Motion
Mix:
e Level Post

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Project Type