5050 : Good Belly Project

Fill your belly, donate to fill someone else's.

Published On
Oct 17, 2011
Good Belly Project

Editor's Pick

Mullen has linked with restaurants all over Boston to donate $1 to famine relief every time participants eat a meal there, as part of the 50/50 Good project, the famine relief effort co-ordinated by Made by Many.

With The Good Belly Project, every time participants eat a meal at a participating restaurant, they take an Instagram picture of their food and share using the hashtag #goodbellyproject. For every picture they take and tag, a donation will be made.

Credits

Date
Oct 18, 2011
Brand :
5050
Client :
5050
Agency :
Mullen-Boston

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Project Type
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