Orbana Good Energy: Good Energy

Orbana Good Energy had to launch their new product into a crowded market with minimal budget and no media. Aiming at the audience most likely to share content they created a short promo of the 'Skating Policeman; The personification of their company mantra to 'Bring Good Energy to the World.' Shot with the blessing of the British Metropolitan Police in and around London over 2 days, the citizens and tourists of London provided the tease phase of the campaign by filming and sharing clips of him over 3 Million times in 48 hours. The finished film comprises the best of the policeman and his interaction with the public.