Ameritrade : Good Idea/Bad Idea
Detailed, real-time information is good for stock trading, but not so great for other purposes, according to an online campaign for Ameritrade from OgilvyInteractive/New York. In one superstitial, we see a wedding scene that is soon cluttered with us
Published On
Aug 19, 2004

Editor's Pick
Detailed, real-time information is good for stock trading, but not so great for other purposes, according to an online campaign for Ameritrade from OgilvyInteractive/New York. In one superstitial, we see a wedding scene that is soon cluttered with useless information, like the groom's body temperature and the "bride's distance from Venus." As the copy says, this sort of informational overload is a bad idea for weddings but a "good idea for online trading." Other executions drive home the same point for Ameritrade's "5-second guarantee," which doesn't work so well for sightseeing or haircuts.
Credits
- Date
- Aug 20, 2004
- Client :
- Ameritrade
- Creative Director :
- Mach Arom
- Art Director :
- Witold Riedel
- Copywriter :
- Tim Doherty
- Agency Producer :
- Jonathan Ripper
- Multimedia Developer :
- Valerie Valoueva
- Multimedia Developer :
- Drew Ziegler
- Digital Artist :
- Venantius Pinto
- Display Technologist :
- Josh Dreier
- Agency :
- OgilvyOne
- Brand :
- Ameritrade
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Project Type