Ameritrade : Good Idea/Bad Idea

Detailed, real-time information is good for stock trading, but not so great for other purposes, according to an online campaign for Ameritrade from OgilvyInteractive/New York. In one superstitial, we see a wedding scene that is soon cluttered with us

Published On
Aug 19, 2004

Editor's Pick

Detailed, real-time information is good for stock trading, but not so great for other purposes, according to an online campaign for Ameritrade from OgilvyInteractive/New York. In one superstitial, we see a wedding scene that is soon cluttered with useless information, like the groom's body temperature and the "bride's distance from Venus." As the copy says, this sort of informational overload is a bad idea for weddings but a "good idea for online trading." Other executions drive home the same point for Ameritrade's "5-second guarantee," which doesn't work so well for sightseeing or haircuts.

Credits

Date
Aug 20, 2004
Client :
Ameritrade
Creative Director :
Mach Arom
Art Director :
Witold Riedel
Copywriter :
Tim Doherty
Agency Producer :
Jonathan Ripper
Multimedia Developer :
Valerie Valoueva
Multimedia Developer :
Drew Ziegler
Digital Artist :
Venantius Pinto
Display Technologist :
Josh Dreier
Agency :
OgilvyOne
Brand :
Ameritrade

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Project Type