Via Crispin Porter + Bogusky, Virgin Atlantic Airways is kind enough to give some of its
customers the in-flight equivalent of Goodnight Moon. It's called Night-Night Jet
Set, Night-Night, and it was created for "upper class passengers," explains Crispin's
manager of agency communications Steve Sapka. "It celebrates the sleep ritual that
Virgin Atlantic has mastered in the largest flying bed in upper/business class. The book is
placed on the bed at 'turndown,' by the flight attendant." Wow, what an airline. How long
before they offer a business-class bordello? Some pages from the book are seen here.