Goodyear : Bubblewrap

Pop and try to stop.

Published On
Jul 02, 2012

Editor's Pick

Sometimes it's hard to stop (popping bubble wrap.) Y&R Sao Paolo gives idle Metro readers something to do by creating an ad printed on bubble wrap. Inside one of the bubbles is the image of a child, a cow or a cyclist, things you probably don't want to run over. So get yourself some Goodyear tires, with their efficient grips, and pop away.

Credits

Date
Jul 02, 2012
Brand:
Goodyear
Client:
Goodyear
Agency:
Young & Rubicam-Sao Paulo
Chief Creative Officer:
Rui Branquinho
Creative Director:
Rui Branquinho
Creative Director:
Flavio Casarotti
Creative Director:
Alexandre Vilela
Creative Director:
Felipe Gall
Art Director:
Leandro Camara
Copywriter:
Fabio Tedeschi
Print Agency Producer:
Robinson Silva
Print Agency Producer:
Elaine Carvalho
Print Agency Producer:
Flavio Zamboni
Art Buyer:
Monica Beretta
Creative Planner:
Fernanda Flandoli
Creative Planner:
Flavio Proenca
Media Team:
Gustavo Gaion
Media Team:
Gabriela Ben David
Client Approval:
Rui Moreira
Client Approval:
Luciana Guidi

Need a credit fix? Contact the Creativity Editors

Project Type