Google celebrates Chrome's 10th anniversary by saying 'Don't Be a Browser'

Published On
Sep 12, 2018

Editor's Pick

Adding to the list of things that make us feel old, Google Chrome has now been around for a full decade. The browser celebrates its 10th anniversary this month, and to mark the occasion, Chrome teamed with Virtue on a new campaign, “Don’t Be a Browser.” The centerpiece of the effort is a new film that highlights how Chrome has become a basic tool in people’s everyday lives. Wireframes with tabs surround scenes of different folks’ various activies--a guy gets over a breakup by getting a haircut--then adds getting back in shape into the mix. A dad zooms down a water slide as part of his kid’s birthday celebration, a woman relies on Chrome to help fill her abode with life--like a puppy, a goldfish and houseplants.

“For 10 Years Chrome has been the window to the world's information and an enabler of doing. Don't Be a Browser is a tribute to all the different ways people are doing, being, giving, making, fixing, building, chasing, challenging, learning and discovering with the power of Chrome behind them,” said Cameron Farrelly, Chief Creative Officer, Virtue in a statement. The new campaign “is a tribute to all the different ways people are doing, being, giving, making, fixing, building, chasing, challenging, learning and discovering with the power of Chrome behind them.”

Directed by The Malloys via Superprime, the video will be running on digital and social. The campaign also features an accompanying site that shows users how they can “do more” with Chrome.

Credits

Date
Sep 12, 2018
Agency:
Virtue Worldwide
Chief Creative Officer:
Cameron Farrelly
Group Creative Director:
Trent Rohner
Creative Director:
Andy Verderosa
Creative Director:
Kyle Lynah
Creative:
Madeline Leary
Creative:
Jenn Hubbard
Creative:
Jackie Saldano
Creative:
Mary-Grace Moseley
Design:
Jessica Saesue
Strategy Lead:
Mathoto Matsetela
Strategy:
Stephanie Kruzick
Head of Production:
Jill Rothman
Head of Integrated Production:
Daniela Asaro
Executive Producer:
Jonathan Shipman
Senior Producer:
Jenn Gore
Director of Music:
Charlotte Von Kotze
Client Partner:
Ray Kang
Account Director:
Jasmine Jabbour
Account Supervisor:
Hagan Rushton
Director:
The Malloys
Production Company:
Superprime
Post-Production & VFX:
Framestore
VFX Supervisor:
Martin Lazaro
Senior Producer:
Sue McNamara
Editorial:
Cut + Run
Head of Production:
Ellese Shell
Editor:
Gary Knight
Assistant Editor:
Beau Dickson
Senior Audio Post Producer:
Becca Falborn
Co-Mixer:
Tom Jucarone
Co-Mixer:
Rob Difondi
Co-Mixer:
Pete Crimi
Co-Mixer:
Justin Kooy
Music:
Din Daa Daa
Music:
George Kranz
Media Agency:
Essence

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