Adding to the list of things that make us feel old, Google Chrome has now been around for a full decade. The browser celebrates its 10th anniversary this month, and to mark the occasion, Chrome teamed with Virtue on a new campaign, “Don’t Be a Browser.” The centerpiece of the effort is a new film that highlights how Chrome has become a basic tool in people’s everyday lives. Wireframes with tabs surround scenes of different folks’ various activies--a guy gets over a breakup by getting a haircut--then adds getting back in shape into the mix. A dad zooms down a water slide as part of his kid’s birthday celebration, a woman relies on Chrome to help fill her abode with life--like a puppy, a goldfish and houseplants.
“For 10 Years Chrome has been the window to the world's information and an enabler of doing. Don't Be a Browser is a tribute to all the different ways people are doing, being, giving, making, fixing, building, chasing, challenging, learning and discovering with the power of Chrome behind them,” said Cameron Farrelly, Chief Creative Officer, Virtue in a statement. The new campaign “is a tribute to all the different ways people are doing, being, giving, making, fixing, building, chasing, challenging, learning and discovering with the power of Chrome behind them.”
Directed by The Malloys via Superprime, the video will be running on digital and social. The campaign also features an accompanying site that shows users how they can “do more” with Chrome.