Google Chrome : It Gets Better

The web is what you make of it

Published On
May 04, 2011

Editor's Pick

The Google Creative Lab has launched a new campaign focusing on the Chrome browser. The campaign, which is themed "the web is what you make of it," showcases Chrome working in conjunction with other well-known Google products like Gmail and YouTube.

Where past Chrome efforts have dazzled with demonstrations and visualizations based on performance, this campaign takes a more emotional, less nerdy approach. In appearance and tone, the spots also feel like kin to Google's search-based ads, like Parisian Love.

Here, Chrome is showcased in the context of the It Gets Better campaign; the spot uses news and footage of the videos that have been created and shared on behalf of that cause.

View the other spot, Dear Sophie, here.

Credits

Date
May 04, 2011
Brand:
Google Chrome
Agency:
Google Creative Lab
Agency:
BBH-New York
Executive Creative Director:
Calle Sjoenell
Executive Creative Director:
Pelle Sjoenell
Executive Creative Director:
Robert Wong
Copywriter:
Jeff Johnson
Art Director:
Caprice Yu
Head of Broadcast Production:
Lisa Setten
Associate Creative Director:
Jesse Juriga
Project Manager:
Jessica Beavers
Web Content Research:
Nickerson Research
End Tag Graphic:
Buck
Music Supervisor:
Search Party Music
Executive Producer:
Stephanie Diaz-Matos
Editor:
The Whitehouse
Editor:
Heidi Black
Art Director:
Steve Peck
Producer:
Calleen Colburn

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