FKA Twigs Gyrates Her Way Through This Video With the Help of Google Glass

Experimental British Artist References Choreography and More

Published On
Oct 21, 2014

Editor's Pick

FKA Twigs, the experimental British singer about to begin her first headline tour in North America, has teamed up with Google Glass for her latest video, titled "#throughglass."

The video is set to re-scored versions of Twigs' songs "Video Girl" and "Glass & Patron." As we see her dance, gyrate and change costumes and makeup, she references the choreography moves, costumes, makeup and other inspiration she's searched for using Glass.

FKA Twigs both wrote and directed the video. It was orchestrated and creatively directed by Anomaly New York, and produced by A+ Academy Films and Decon. FKA Twigs was recently nominated for a Barclaycard Mercury Prize award in the U.K. for her debut "LP1," and starts her tour of North America on Nov. 7.

Credits

Date
Oct 21, 2014
Brand:
Google Glass
Client:
Google Glass
Agency:
Anomaly
Executive Creative Director:
Eric Segal
Creative:
John Downing
Creative:
Matt Knapp
Executive Producer:
Niki Polyocan
Head of Music:
Stephen Campbell
Account Director:
Sacha Zivanovic
Strategist:
Venetia Taylor
Business Affairs Director:
Annemarie Cullen
Creative Director:
FKA Twigs
Director:
FKA Twigs
U.K. Production Company:
A+
U.K. Production Company:
Academy Films
Executive Producer:
Dom Thomas
Associate Producer:
Morgan Clement
U.S. Production Company:
Decon
Partner/Executive Producer:
Misha Louy
Producer:
Anton Mallie
Director, Photography:
Jackson Hunt
Choreographer:
Ryan Heffington
Stylist:
Karen Clarkson
Hair:
Soichi Inagaki
Makeup:
Naoko
Editorial:
Final Cut - LA
Editor:
Sarah Iben
Color:
Finish - London
Colorist:
Julien Biard
Sound/Mix:
Factory
Compositing/Visual Effects:
Framestore
Creative Director:
Murray Butler
Senior Visual Effects Producer:
Leah Garner
Editorial Producer:
Suzy Ramirez
Editorial Producer:
Michael Miller
Editorial Executive Producer:
Saima Awan
Post Production:
Finish
Colorist:
Julien Biard

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