Google Assistant is Macaulay Culkin’s wingman in ‘Home Alone’ remake

Tech giant revisits and inserts itself into the classic holiday tale

Published On
Dec 19, 2018

Editor's Pick

Macaulay Culkin is getting on in years, but no worries because now he has Google Assistant by his side as he embarks on yet another holiday adventure.

A new ad from the tech giant revisits “Home Alone,” the Christmas classic that made him famous. Culkin reprises the role of Kevin McCallister and once again, his parents have left him to his devices at home. Though he’s now a fully-grown adult who’s free to do anything he wants anyway, he’s back in kid mode, binge-watching his favorite movies, jumping on the bed (not doing his bad back any favors) and ordering pizza.

This time, Google is there to assist--giving him easy access to practically everything via its various devices, from the Nest Hello doorbell to the Pixel 3. Google Assistant gives him a calendar reminder that he has a full day of having a house to himself, it takes note when he’s out of aftershave and turns down the heat a couple degrees. And when the bad guys enter the picture, it's all he needs to launch “Operation Kevin” and send them on their merry way.

The spot was created out of Arts & Letters and directed by Mike Warzin via Arts & Sciences.

 

Credits

Date
Dec 19, 2018
Client:
Google
Agency:
Arts & Letters Creative Co
Director:
Mike Warzin
Production Company:
Arts & Sciences
Director of Brand Growth, Google Assistant:
Flavia Simon
Product Marketing Manager, Google Assistant:
Therese Wong
Associate Product Marketing Manager, Google Assistant:
Stefanie Pinsley
Social Marketing Manager, Google Social Lab:
Jessica Breslin
Founder / Executive Creative Director:
Charles Hodges
Director of Strategy:
Andy Grayson
Director of Production:
Letitia Jacobs
Managing Director:
Rich Weinstein
Creative:
NJ Placentra
Creative:
Chris Stephens
Creative:
Joey Ianno
Creative:
Jonathan Hirsch
Business Director:
Allison Oxenreiter
Business Manager:
Danielle Young
Producer:
Christina Cairo
Assistant Producer:
Mel Calabro
Business Affairs:
Karen Murillo
Business Affairs:
Lenora Cushing
Production Company:
Arts & Sciences
Director:
Mike Warzin
Director of Photography:
Sean Porter
Managing Partner, Ep:
Marc Marrie
Partner, Managing Director:
Mal Ward
Head of Production:
Christa Skotland
Line Producer:
Alex Waite
Production Designer:
Clement Price-Thomas
Photographer:
Adam Hoff
Digital Tech:
Jason Robinette
Producer:
Maria Bianco
Producer:
Bianco Artists
BTS Producer:
Cake Films
BTS Camera Operator:
Selene Richholt
Editorial Company:
Arcade Edit
Editor:
Jeff Ferruzzo
Editor:
Ali Mao
Asst. Editor:
Jeff Lopus
Executive Producer:
Sila Soyer
Producer:
Fanny Cruz
VFX Production:
The Mill
Executive Producer:
Christina Thompson
Producer:
Lauren Orban
Production Coordinator:
Roberto Herrera
Production Coordinator:
Kevin Liu
VFX Creative:
The Mill
Chief Creative Officer:
Angus Kneale
Shoot Supervisor:
Kyle Cody
2D Lead Artist:
Kyle Cody
2D Artist:
Andrew Emmerson
2D Artist:
Heather Kennedy Eck
2D Artist:
Molly Intersimone
2D Artist:
Dhruv Shankar
2D Artist:
Terner Thompson
Matte Painting:
Roger Kupelian
Color:
CO3
Colorist:
Tom Poole
Color Producer:
Alex Lubrano
Color Assist:
Jenny Montgomery
Audio Mix:
Heard City
Audio Mixer:
Elizabeth McClanahan
Producer:
Andi Lewis
Executive Producer:
Sasha Awn
Managing Director:
Gloria Pitagorsky
Tracks:
“White Christmas”-The Drifters
Tracks:
”Rockin Around the Christmas Tree” -Brenda Lee
Tracks:
“Home Alone Original Score” -John Williams
Motion Design - UI:
Mixtape Club Music
Executive Producer:
John Holt
UI Animation Lead:
Avi Jacobs
Talent:
Macaulay Culkin

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