'Pay' for Your Snacks With Photos at the Google Food Truck

Stunt Promoting Google Photos Is Taking Place in Four U.S. Cities

Published On
Aug 25, 2015

Editor's Pick

In a food truck stunt to promote Google Photos, Google is promising free snacks to people who can find a specific photo on their phone in 20 seconds.

The campaign, by Deeplocal, highlights the search functionality of Google Photos. It kicked off in NYC last week with a food truck featuring waffles from Wafels & Dinges. The idea is to challenge participants to beat a large mechanized countdown clock by locating a photo on their phone that falls into a popular Google Photos search category -- for example, boat, dog or beach -- within 20 seconds. As seen in the film here, those who can do so "pay" for their waffle by showing the matching image. Meanwhile, those who can't get a free mini waffle instead (plus a lecture about how Google Photos could help them.)

In Los Angeles, the truck served up Coolhaus ice cream sammies, and the tour will finish with events in Portland (August 28- 29) and Austin (September 4-5).

Credits

Date
Aug 25, 2015
Agency:
Deeplocal
Brand:
Google Photos
Client:
Google Photos

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