Google Search : Replacement Umpire

Take That, Siri!

Published On
Nov 30, 2012

Editor's Pick

Venables Bell & Partners debuts its first work for Google Search, directed by Matt Aselton at Arts & Sciences. Two spots focus on two perfect plausible, if a bit awkward, situations where people might need a little bit of on-the-go help. In the first spot, a replacement umpire consults his voice-activated app for help on making a call -- a not-so-subtle nod to the recent NFL replacement ref fiasco. (Oh, if only they had Google Search!) And a second spot features a mom faced with the daunting task of turning her daughter into Martin van Buren.

Credits

Date
Nov 30, 2012
Brand:
Google Search
Client:
Google Search
Agency:
Venables Bell & Partners-San Francisco
Executive Creative Director:
Paul Venables
Executive Creative Director:
Will McGinness
Art Director:
Jason Warne
Art Director:
Ezra Paulekas
Copywriter:
Alex Flint
Copywriter:
Mike Duckworth
Director, Integrated Production:
Craig Allen
Agency Producer:
Joyce Chen
Production Company:
Arts & Sciences
Director:
Matt Aselton
Director, Photography:
Toby Irwin
Executive Producer:
Mal Ward
Executive Producer:
Marc Marrie
Producer:
Andrew Travelstead
Editing Company:
Rock Paper Scissors
Editor:
David Brodie
Sound Design:
Kim B. Christensen
Music:
Human
Mix:
Loren Silber
Mix Company:
Lime Studios
Visual Effects:
A52
Visual Effects Producer:
Jamie McBriety

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Project Type