Colorful billboards tell New Yorkers to 'Stop the Spread' as lockdown eases

TBWA/Chiat/Day New York designed the work to be 'eye-catching'

Published On
Jun 12, 2020

Editor's Pick

As New York begins to reopen this week, a new campaign from Governor Andrew Cuomo's office uses colorful and eye-catching outdoor creative to remind New Yorkers to "stop the spread" of the virus. 

Created by TBWA/Chiat/Day New York, the posters highlight the simple things New Yorkers can do to combat COVID-19, including wearing a mask, not touching your face and washing hands. The messages are conveyed in brightly-hued almost psychedelic whirls of color. 

“Public service announcements can be clinical, so we approached this campaign by disrupting this advertising convention, ensuring each creative asset was as eye-catching as possible," said Rob Schwartz, CEO at TBWA\Chiat\Day NY. "We wanted to deliver critical, clear information in a disarming and memorable way.”

The campaign consists of out-of-home OOH on MTA buses and trains, as well as billboards throughout Columbus Circle and Times Square. It will also run upstate in areas around Albany and Buffalo. 


Jun 12, 2020
Client :
Governor of New York
Agency :
TBWA/Chiat/Day-New York
Chris Beresford-Hill
Shannon Murphy
Alexander Holm
Senior Designer :
Alex Lumain
Animator :
Connie Chen
Group Planning Director :
Natalie Puccio
Senior Integrated Producer :
Jessica Fiore
Business Director :
Peter Whalen
Senior Planner :
Jared Rosen
Communications Manager :
Asheden Hill
Rob Schwartz
President :
Nancy Reyes
Managing Director :
Scott Kavanaugh

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