Colorful billboards tell New Yorkers to 'Stop the Spread' as lockdown eases
TBWA/Chiat/Day New York designed the work to be 'eye-catching'
Jun 12, 2020
As New York begins to reopen this week, a new campaign from Governor Andrew Cuomo's office uses colorful and eye-catching outdoor creative to remind New Yorkers to "stop the spread" of the virus.
Created by TBWA/Chiat/Day New York, the posters highlight the simple things New Yorkers can do to combat COVID-19, including wearing a mask, not touching your face and washing hands. The messages are conveyed in brightly-hued almost psychedelic whirls of color.
“Public service announcements can be clinical, so we approached this campaign by disrupting this advertising convention, ensuring each creative asset was as eye-catching as possible," said Rob Schwartz, CEO at TBWA\Chiat\Day NY. "We wanted to deliver critical, clear information in a disarming and memorable way.”
The campaign consists of out-of-home OOH on MTA buses and trains, as well as billboards throughout Columbus Circle and Times Square. It will also run upstate in areas around Albany and Buffalo.