Samsung Launches Galaxy S4 Campaign, Continues to Attack Apple
Michael Downing returns for spots that look a lot like 'The Next Big Thing'
May 05, 2013
72andSunny goes the tried and tested route for a new campaign to promote the Samsung Galaxy S4. Set at a graduation party, the campaign -- which launched with one of the spots during "Conan" Thursday -- shows various S4 owners showing off the features of the new phone, and doing it in some not-so-subtle ways. Another spot shows how easily the phone allows users to remove annoying photobombers (like Kevin Spacey) from their precious pics.
The campaign takes a similar tactic to the brand's "The Next Big Thing" campaign promoting the S3, and continues to hammer Apple, showing how older, less tech-savvy folks are iPhone owners, while younger, hipper people own Samsung. See more spots on the right.