Samsung Launches Galaxy S4 Campaign, Continues to Attack Apple

Michael Downing returns for spots that look a lot like 'The Next Big Thing'

Published On
May 05, 2013

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72andSunny goes the tried and tested route for a new campaign to promote the Samsung Galaxy S4. Set at a graduation party, the campaign -- which launched with one of the spots during "Conan" Thursday -- shows various S4 owners showing off the features of the new phone, and doing it in some not-so-subtle ways. Another spot shows how easily the phone allows users to remove annoying photobombers (like Kevin Spacey) from their precious pics.

The campaign takes a similar tactic to the brand's "The Next Big Thing" campaign promoting the S3, and continues to hammer Apple, showing how older, less tech-savvy folks are iPhone owners, while younger, hipper people own Samsung. See more spots on the right.


May 06, 2013
Brand :
Client :
Chief Executive Offier :
John Boiler
Executive Creative Director/Production :
Jason Norcross
Creative Director/Writer :
Matt Heath
Creative Director/Designer :
Jason Ambrose
Senior Designer :
Allison Hayes
Writer :
Jason Pollock
Director, Film Production :
Sam Baerwald
Senior Producer :
Angelo Mazzamuto
Film Producer :
Esther Perls
Production :
Epoch Films
Director :
Michael Downing
Executive Producer :
Melissa Culligan
Executive Producer :
John Duffin
Line Producer :
Francie Miller
Editorial :
Arcade Editorial
Visual Effects :
Chemical Effects
Telecine :
The Mill - LA
Music :
South Music & Sound Design
Sound Design :
Barking Owl
Mix House :
Play Studios
Agency :

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