Each day until New Year's, we'll be counting down the best work of the year in TV/Film/Branded Content, Print/Outdoor/Design and Interactive/Integrated (IX) as our picks of the day.
At No. 7 in Print/Design/OOH, GE placed female scientists in the realm of the gods by "redrawing" the constellations in their honor in a stunning light projection installation on the ceiling of New York's Grand Central Station. The idea elevated the brand's ongoing campaign celebrating high-achieving women thinkers, which also featured a fantastic Oscars ad that imagined what would happen if a female scientist, Millie Dresselhaus, earned the attention that modern-day celebrities die. You can see her star map here.
GE continues its campaign honoring female scientists, which has included two TV spots, with an installation at New York's Grand Central Terminal in which it pays tribute to science's "Unseen Stars."
From yesterday through Sept. 21, animations of 12 female scientists and engineers will appear on the famous ceiling using laser projection mapping technology and based on the constellations. Passers-by will be encouraged to capture selfies with the people featured and special geofilters and Facebook frames will be available.
The women being honored include Millie Dresselhaus, the first women to win the National Medal of Science, and who previously featured in GE's Oscars ad; GE engineers Danielle Merfeld and Sudha Maniam; astronomer Vera Cooper Rubin and the first female U.S. Chief Technology Officer, Megan Smith.