Grandma's Cookies Reveals Dangers of Smelling Too Much Like Grandma's Cookies

100-Year-Old Brand Kicks off Quirky Campaign

Published On
Apr 26, 2016

Editor's Pick

Grandma's Cookies is trying to connect consumers with the cozy, warm feeling that Grandmas induce -- but with a funny and quirky approach.

In a new campaign for the 100-year-old Frito Lay brand titled "Are You My Grandma?" different scenarios show someone is eating a Grandma's that smells so delicious and looks so homemade that someone else becomes scarily convinced that this person must be their grandmother.

In one spot, seen here, a man asks his colleague in a work break room to sing him a "night night song." (As he leans against her breast, a co-worker walks in and edges out in embarrassment.) Another ad sees a two guys in a carpool convinced that another passengers is their grandma. There's also a little girl who asks a man on a park bench to knit her a sweater, and two kids in a school cafeteria who argue about whether the girl is the boy's grandma.

The ads, set to cheesily nostalgic music, were created by Goodby Silverstein & Partners and directed by Hungry Man's Dave Laden.

Credits

Date
Apr 26, 2016
Agency:
Goodby Silverstein & Partners
Brand:
Grandma's Cookies
Client:
Grandma's Cookies
Co-Chairperson:
Rich Silverstein
Executive Creative Director/Partner:
Margaret Johnson
Creative Director:
Jon Wolanske
Art Director:
Sean Farrell
Copywriter:
Colin Nissan
Executive Producer:
Hilary Coate
Senior Producer:
Conor Duignan
Group Account Director:
Brian McPherson
Account Director:
Meredith Williams
Account Manager:
Lisa Kourakos
Assistant Account Manager:
Levi Russell
Brand Strategy:
Ralph Paone
Business Affairs Director:
Judy Ybarra
Business Affairs Manager:
Jane Regan
Business Affairs Manager:
Kelli Cline
Production Company:
Hungry Man
Director:
Dave Laden
Executive Producer, Managing Partner:
Kevin Byrne
Executive Producer:
Dan Duffy
Producer:
Caleb Dewart
Editorial Company:
HutchCo.
Editor:
Jimmy Hutchins
Assistant Editor:
Patrick O'Leary
Executive Producer:
Jane Hutchins
Telecine Company:
HutchCo.
Colorist:
Jonny Mcpheeters
Visual Effects and Finish:
HutchCo.
Visual Effects/Lead Flame Artist:
Austin Hickman-Fain
Music Composer:
Derek Feichter
Music Composer:
Brandon Feichter
Sound Design:
One Union
Sound Designer:
Eben Carr
Mix Company:
One Union
Sound Designer/Mixer:
Eben Carr
Mix:
Lauren Mask
Sound Producer:
Lauren Mask

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Project Type