Crate & Barrel : Grandpa & Grandson

The lowly ampersand.

Published On
Aug 27, 2012

Editor's Pick

TBWA/Chiat/Day Los Angeles uses the ampersand to create a new campaign for home furnishing retailer Crate & Barrel. The campaign includes three spots that debut September 10, and celebrates relationships between a couple, a grandfather and a grandson, and friends during Thanksgiving, using the brand's Helvetica typeface against a stark white background.

The agency also worked on a refresh of Crate & Barrel's holiday print catalog, which will be unveiled Oct. 16 with a more editorially driven slant, featuring real families.

Credits

Date
Aug 27, 2012
Brand:
Crate & Barrel
Client:
Crate & Barrel
Agency:
TBWA/Chiat/Day
Executive Creative Director/Production:
Patrick O'neill
Executive Creative Director:
Helena Skonieczny
Associate Creative Director, Copywriter:
Holly Hessler
Executive Producer:
Anh-Thu Le
Producer:
Lacy Plunk
Producer:
Stephanie Dziczek
Junior Art Director:
Becky Ginos
Junior Copywriter:
Omeed Boghraty
Executive Director, Planning:
Dan Goldstein
Creative Planner:
Abbey Dethlefs
Senior Business Affairs Manager:
Jill Durand
Business Affairs Manager:
KK Davis
Broadcast Traffic Coordinator:
Malika Jones
Editor:
Spencer Tucker
2D Animation:
MassMarket
Executive Producer:
Lexi Stearn
Head of Production:
Blythe Dalton
Producer:
Blythe Dalton
Producer:
Minh Ly
Creative Director:
Georgia Tribuiani
Compositor:
Julie Lenoble
Music Supervision:
David Taylor
Music Editing:
Beta Petrol
Compositor:
Shahram Shokrian
Compositor:
IDA Studios
Music Supervision:
Bryan Ray Turcotte
Music Supervision:
Beta Petrol
Editor/Compositor:
Spencer Tucker

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Project Type