Crate & Barrel : Grandpa & Grandson
The lowly ampersand.
Published On
Aug 26, 2012
Editor's Pick
TBWA/Chiat/Day Los Angeles uses the ampersand to create a new campaign for home furnishing retailer Crate & Barrel. The campaign includes three spots that debut September 10, and celebrates relationships between a couple, a grandfather and a grandson, and friends during Thanksgiving, using the brand's Helvetica typeface against a stark white background.
The agency also worked on a refresh of Crate & Barrel's holiday print catalog, which will be unveiled Oct. 16 with a more editorially driven slant, featuring real families.
Credits
- Date
- Aug 27, 2012
- Brand :
- Crate & Barrel
- Client :
- Crate & Barrel
- Agency :
- TBWA/Chiat/Day
- Executive Creative Director/Production :
- Patrick O'Neill
- Executive Creative Director :
- Helena Skonieczny
- Associate Creative Director, Copywriter :
- Holly Hessler
- Executive Producer :
- Anh-Thu Le
- Producer :
- Lacy Plunk
- Producer :
- Stephanie Dziczek
- Junior Art Director :
- Becky Ginos
- Junior Copywriter :
- Omeed Boghraty
- Executive Director, Planning :
- Dan Goldstein
- Creative Planner :
- Abbey Dethlefs
- Senior Business Affairs Manager :
- Jill Durand
- Business Affairs Manager :
- KK Davis
- Broadcast Traffic Coordinator :
- Malika Jones
- Editor :
- Spencer Tucker
- 2D Animation :
- MassMarket
- Executive Producer :
- Lexi Stearn
- Head of Production :
- Blythe Dalton
- Producer :
- Blythe Dalton
- Producer :
- Minh Ly
- Creative Director :
- Georgia Tribuiani
- Compositor :
- Julie Lenoble
- Music Supervision :
- David Taylor
- Music Editing :
- Beta Petrol
- Compositor :
- Shahram Shokrian
- Compositor :
- IDA Studios
- Music Supervision :
- Bryan Ray Turcotte
- Music Supervision :
- Beta Petrol
- Editor/Compositor :
- Spencer Tucker
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