Impact BBDO Dubai and Johnson & Johnson team up for "Grandparents Frame," a digital picture frame created to just receive and display photographs of adorable grandchildren. The idea was born out of the insight that many grandmoms and granddads are often living far away from their kids, and thus, their kids' kids. Many of them also don't have the technical know-how or resources to easily get online.
Enter the app, which lets the parents -- or any member of a family -- send pictures to the same Grandparents Frame, which lives in the grandparents' house. Members can also connect to several frames.
The frames were given away to expat families in the UAE during the campaign. They're also available for purchase.