Axe Anarchy : The Graphic Novel
A novel approach.
Published On
Jan 09, 2012
Editor's Pick
As part of a new campaign to introduced its first women's fragrance, Anarchy, Axe is introducing a branded serialized graphic novel on YouTube and Facebook in a partnership with the publisher Aspen Comics and digital agency Razorfish. A teaser video broke on YouTube last week and the full version, revealing the strategy, is shown here.
The graphic novel launches on YouTube today. Fans will be able to add their own suggestions to the storyline and plot, with new 'episodes' uploaded every few days. The story will be written by Aspen Comics' Scott Lobdell, who was behind many famous X-Men stories in the nineties.
Credits
- Date
- Jan 10, 2012
- Brand :
- Axe Anarchy
- Client :
- Axe Anarchy
- Agency :
- Razorfish
- Executive Creative Director :
- Frederic Bonn
- Group Creative Director :
- Pierre Odendaal
- Creative Lead :
- Alex Bodman
- Creative Lead :
- Lian Chang
- Associate Creative Director :
- Jen Shreve
- Art Director :
- Wii Yatani
- Senior Designer :
- Luke Li
- Designer :
- Nolan Constantino
- Associate Experience Director :
- Kyle Outlaw
- Senior Producer :
- Michael Prieto
- Senior Producer :
- Michael Moscardini
- Senior Planner :
- Phillip Lee
- Client Partner :
- Deborah Korono
- Global Client Partner :
- Barbara Ward Thall
- Creative Services Manager :
- Belinda Lopez
- Creative Resource Manager :
- Yael Bloom
- Video Editor :
- Gene Graham
- Comic Book Company :
- Aspen Comics
- Comic Writer :
- Scott Lobdell
- Comic Artist :
- Franchesco
- Technical Development :
- Emerge
- Technical Director :
- Julian Pscheid
- Video Production :
- A76 Productions
- Music :
- FireWire Music Company
- Music Executive Producer :
- Koo Abuali
- Composer :
- Troy MacCubbin
Need a credit fix? Contact the Creativity Editors
Project Type
Tags