'Gravity' Inspires a McDonald's Cheeseburger Commercial

French Ad Sees Astronaut Make a Heroic Effort for Fast Food

Published On
Jul 21, 2016

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When the film "Gravity" came out in 2014, there was a rush by advertisers to capitalize on space fever, with brands filming ads in zero gravity and featuring astronauts in spots.

Two years on and the movie has now inspired a funny commercial from McDonald's in France, which uses the lure of its Triple Cheeseburger to persuade an astronaut, stranded George Clooney-style outside his craft, to make a heroic effort to get back to Earth. The ad, by TBWA/Paris, was directed by Ben Gregor of (appropriately) Moonwalk Fillms.