'Gravity' Inspires a McDonald's Cheeseburger Commercial

French Ad Sees Astronaut Make a Heroic Effort for Fast Food

Alexandra Jardine

Published On

Jul 21, 2016

Editor's Pick

When the film "Gravity" came out in 2014, there was a rush by advertisers to capitalize on space fever, with brands filming ads in zero gravity and featuring astronauts in spots.

Two years on and the movie has now inspired a funny commercial from McDonald's in France, which uses the lure of its Triple Cheeseburger to persuade an astronaut, stranded George Clooney-style outside his craft, to make a heroic effort to get back to Earth. The ad, by TBWA/Paris, was directed by Ben Gregor of (appropriately) Moonwalk Fillms.

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Credits

Date: Jul 21, 2016

Brand :: McDonald's

Client :: McDonald's

Client :: Xavier Royaux

Client :: Camille Lopo

Client :: CÃ©lia Refalo

Executive Creative Director :: Benjamin Marchal

Executive Creative Director :: Faustin Claverie

Copywriter :: Nicolas Roncerel

Art Director :: Jeremy Armand

TV Producer :: Benoit Duchemin

Production :: Moonwalk Films

Director :: Ben Gregor

Agency :: TBWA-Paris

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Industry

Food and Beverages

Project Type

Video