M. J. Bale : Grazed on Greatness

To announce its appointment as the tailors for the Australian Cricket Team (which may need all the help it can get right now) M.J. Bale has created suits for the cricketers using wool from sheep that have been fed grass from the hallowed turf of the Sydney Cricket Ground.

Turf samples were taken from the SCG, along with instructions for the head curator of the ground on how best to regrow it. Then, the revered turf was regrown and digested by Merino sheep, so their wool could be "infused with cricketing greatness."

Starring in the docu film about the project are cricketers Shane Watson and Michael Slater, and agency is Whybin/TBWA.