Watch Out, You Can Now Watch ESPN in Spanish ... Anywhere
Humorous Campaign From ESPN Deportes Targets U.S. Hispanic Viewers
By
Alexandra Jardine
Published On
Dec 08, 2016
Editor's Pick
ESPN Deportes has fun with the idea that you can watch great sporting moments anywhere in a new campaign aimed at the U.S. Hispanic community, created out of The Community.
Hispanic fans can stream all their favorite sports live in Spanish on the ESPN App, so the central theme of the spot is that those moments and memories could happen in some pretty unexpected places. For example, while mowing the lawn, buried in the sand or in the operating room, doctors, gardeners and electricians all get distracted from the task at hand while watching the app.
Credits
- Date
- Dec 08, 2016
- Agency :
- The Community
- Chief Creative Officer :
- Jose Molla
- Chief Creative Officer :
- Joaquin Molla
- Vice President/Executive Creative Director :
- Ricky Vior
- Creative Director :
- Damian Coscia
- Senior Copywriter :
- Aaron Zimroth
- Senior Art Director :
- Aaron Willard
- Senior Producer :
- Julio Rangel
- Account Director :
- Mike Ridley
- Creative Planner :
- Bernardo Guzman-Lopez
- Creative Services Manager :
- Maru Sokolowski
- Vice President, Sales and Consumer Marketing :
- Michelle Bella
- Director, Consumer Marketing :
- Leo Arciniegas
- Marketing Manager :
- Lucas Ferrero
- Brand :
- ESPN Deportes
- Client :
- ESPN Deportes
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