Brazil Undergoes Spectacular Transformation in Preparation for World Cup

Agencia Africa's New Spot for Official Sponsor Itau Bank

Published On
Dec 11, 2013

Editor's Pick

FIFA World Cup 2014 fever is quickly ramping up. Last week Adidas unveiled the game's official ball Brazuca and now, Itau bank, another sponsor of the games, has created this big production film that shows the country of Brazil undergoing a massive transformation: it becomes one spectacular football stadium. The effects-heavy film was created out of Brazilian agency Africa and directed by Claudio Borrelli, with postproduction out of Casablanca.

Credits

Date
Dec 11, 2013
Brand:
Itau
Client:
Itau
Agency:
Africa
Copywriter:
Aricio Fortes
Art Director:
Sergio Gordilho
Art Director:
Paulo Coelho
Executive Creative Director:
Sergio Gordilho
Creative Director:
Sergio Gordilho
Creative Director:
Aricio Fortes
Creative Director:
Paulo Coelho
Agency Producer:
Rodrigo Ferrari
Agency Producer:
Alessandra Pais
Production Company:
Killers
Director:
Claudio Borrelli
Director, Photography:
Ted Abel Pedro
Art Director:
Marines Mencio
Executive Producer:
Julia Tavares
Editor:
Claudio Borrelli
Editor:
Marcelo Cavalieri
Post Production:
Casablanca
Sound Production:
Tesis
Sound Producer:
Silvio Piesco
Sound Producer:
Marcos Vaz

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