Sportsbet : The Greatest Invention Since Betting
Giving it the finger.
Published On
Sep 18, 2011
Editor's Pick
Here's a playfully laddish spot by Droga Sydney's for online betting firm Sportsbet in Australia. The campaign highlights its mobile betting platforms, centering around the strapline 'the Greatest Invention Since Betting'. This spot, shot in LA by Mike Maguire from DirectorsBureau, sets out to entertain guys with a non PC sense of humor.
Credits
- Date
- Sep 19, 2011
- Brand :
- Sportsbet
- Client :
- Sportsbet
- Agency :
- Droga5-Sydney
- Chairperson :
- David Nobay
- Executive Creative Director :
- Duncan Marshall
- Creative Director :
- Cam Blackley
- Creative :
- Roy Torres
- Creative :
- Marcus Johnston
- Agency Producer :
- Paul Johnston
- Agency Producer :
- Mandy Payne
- Director :
- Mike Maguire
- Production Company :
- Directors Bureau
- Producer :
- Melissa Culligan
- Producer :
- Greg Schultz
- Editor :
- Peter Whitmore
- Post Production :
- The Editors
- Music :
- Simon @ Nylon Studios
- Music :
- Tone @ Nylon Studios
- Sound Director :
- Tone @ Nylon Studios
- Sound Director :
- Simon @ Nylon Studios
- Director, Marketing :
- Barni Evans
- Brand Manager :
- David Galbally
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Industry
Project Type