Great art comes from great pain. Or, at least, we can hope.
If the Renaissance was born of the Black Death and the collapse of the inner cities birthed graffiti artists, then the art being made in the Trump era will also stand the test of time. A new campaign makes the case while promoting the Brooklyn Film Festival, which runs June 1st through 10th.
Created out of TBWA/Chiat/Day New York, the campaign includes an anthem film, posters and a tongue-in-cheek short film, titled "The Greatest Night of Our Terrible lives," tying the pain of the Great Depression to the creation of swing dancing. Directed by Biscuit's Aaron Stoller, it features two out-of-breath jitterbugs who swap increasingly sad stories of woe in a friendly bout of hyperbolic one-upmanship.
It's a more high-brow pitch than last year's ads, which featured a necklace of severed ears and other absurdist elements, driving home the festival's commitment to fighting censorship. This year's videos are running on the Brooklyn Film Festival site, and a cut of the shorter spot will run on local New York stations.