Bad news is a muse in campaign for the Brooklyn Film Festival

TBWA/Chiat/Day New York links tragedy to artistic inspiration

Published On
May 01, 2018

Editor's Pick

Great art comes from great pain. Or, at least, we can hope.

If the Renaissance was born of the Black Death and the collapse of the inner cities birthed graffiti artists, then the art being made in the Trump era will also stand the test of time. A new campaign makes the case while promoting the Brooklyn Film Festival, which runs June 1st through 10th.

Created out of TBWA/Chiat/Day New York, the campaign includes an anthem film, posters and a tongue-in-cheek short film, titled "The Greatest Night of Our Terrible lives," tying the pain of the Great Depression to the creation of swing dancing. Directed by Biscuit's Aaron Stoller, it features two out-of-breath jitterbugs who swap increasingly sad stories of woe in a friendly bout of hyperbolic one-upmanship.

It's a more high-brow pitch than last year's ads, which featured a necklace of severed ears and other absurdist elements, driving home the festival's commitment to fighting censorship. This year's videos are running on the Brooklyn Film Festival site, and a cut of the shorter spot will run on local New York stations.


May 01, 2018
Brand :
Brooklyn Film Festival
Client :
Brooklyn Film Festival
Chief Creative Officer :
Chris Beresford-Hill
Executive Creative Director :
Ian Reichenthal
Executive Creative Director :
Guillermo Vega
Head of Production :
John Doris
Executive Producer :
Chris Klein
Associate Producer :
Sarah Haroldson
Business Affairs Director :
Theresa Maranzano
Senior Talent Manager :
Eileen Sostre
Account Manager :
Rebecca Press
Production Company :
Director :
Aaron Stoller
Managing Director :
Shawn Lacy
Executive Producer :
Holly Vega
Producer :
Kim Bradshaw
Director, Photography :
Sebastian Pfaffenbichler
Editorial Company :
Mackenzie Cutler
Editor :
Ian MacKenzie
Editor :
Nick Divers
Executive Producer :
Gina Pagano
Assistant Editor :
Brandon Isralasky
Assistant Editor :
Mike Leuis
Audio and Music :
Human Worldwide
Executive Producer :
James Wells
Senior Producer :
Craig Caniglia
Color :
Colorist :
Tim Masik
Senior Producer :
Kevin Breheny
Strategic Planner :
Ali Chastain

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