Soccer Pros Turn into Rock Stars for Budweiser's 'Greatest Show on Earth'

Axl Rose Also Appears in New World Cup Ad via Brazilian Agency Africa

Published On
Jun 11, 2014

Editor's Pick

Brazilian agency Africa turns soccer pros into rock stars in Budweiser's star-studded World Cup spot, directed by Rodrigo Saavedra out of Landia. The commercial sees famous athletes -- Brazil's Hulk, Cameroon's Samuel Eto'o, England's Gary Cahill and Japan's Maya Yoshida -- take the stage and various instruments in a performance of Guns n' Roses' Paradise City. Even Axl Rose appears in an audience cameo, along with other UFC star Anderson Silva. The massive shoot took place in London and Uruguay.

Credits

Date
Jun 11, 2014
Brand:
Budweiser
Client:
Budweiser
Agency:
Africa
Creative Team:
Sergio Gordilho
Creative Team:
Marcos Almirante
Creative Team:
Estefanio Holtz
Creative Team:
Sleyman Khodor
Creative Team:
Lucas Reis
Creative Team:
Daniel Del Toro
Creative Director:
Rafael Pitanguy
Creative Director:
Humberto Fernandez
Creative Director:
Rodrigo Saavedra
Creative Director:
Vico Benevides
Executive Creative Director:
Sergio Gordilho
Agency Producer:
Rodrigo Ferrari
Agency Producer:
Patricia Gaglioni
Client Services:
Carolina Boccia
Client Services:
Veridiana Amato Efeiche
Client Services:
Ricardo Almeida
Media:
Rodrigo Famelli
Media:
Rodrigo Rodrigues
Media:
Caroline Tanzillo
Planning:
Ana Paula Cortat
Planning:
Daniel Prestes
Planning:
Augusto Savietto
Production Company:
Landia
Director:
Rodrigo Saavedra
Executive Producer:
Carolina Dantas
Executive Producer:
Sebastian Hall
Director, Photography:
Pierre Kerchove
Post Production:
Clan VFX
Editing:
Rami d Aguiar
Editing:
Carla Maimone
Editing:
Jose Ernesto da Silva Neto
Sound Design:
Antfood
Sound Production:
Pedro Botsaris
Sound Production:
Lou Schmidt
Sound Production:
Wilson Brown
Approver:
Pedro Earp
Approver:
Sergio Esteves
Approver:
Ricardo Marques
Approver:
Andre Caiaffa
Approver:
Leonardo Longo

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Project Type