Soccer Pros Turn into Rock Stars for Budweiser's 'Greatest Show on Earth'
Axl Rose Also Appears in New World Cup Ad via Brazilian Agency Africa
Published On
Jun 11, 2014
Editor's Pick
Brazilian agency Africa turns soccer pros into rock stars in Budweiser's star-studded World Cup spot, directed by Rodrigo Saavedra out of Landia. The commercial sees famous athletes -- Brazil's Hulk, Cameroon's Samuel Eto'o, England's Gary Cahill and Japan's Maya Yoshida -- take the stage and various instruments in a performance of Guns n' Roses' Paradise City. Even Axl Rose appears in an audience cameo, along with other UFC star Anderson Silva. The massive shoot took place in London and Uruguay.
Credits
- Date
- Jun 11, 2014
- Brand :
- Budweiser
- Client :
- Budweiser
- Agency :
- Africa
- Creative Team :
- Sergio Gordilho
- Creative Team :
- Marcos Almirante
- Creative Team :
- Estefanio Holtz
- Creative Team :
- Sleyman Khodor
- Creative Team :
- Lucas Reis
- Creative Team :
- Daniel Del Toro
- Creative Director :
- Rafael Pitanguy
- Creative Director :
- Humberto Fernandez
- Creative Director :
- Rodrigo Saavedra
- Creative Director :
- Vico Benevides
- Executive Creative Director :
- Sergio Gordilho
- Agency Producer :
- Rodrigo Ferrari
- Agency Producer :
- Patricia Gaglioni
- Client Services :
- Carolina Boccia
- Client Services :
- Veridiana Amato Efeiche
- Client Services :
- Ricardo Almeida
- Media :
- Rodrigo Famelli
- Media :
- Rodrigo Rodrigues
- Media :
- Caroline Tanzillo
- Planning :
- Ana Paula Cortat
- Planning :
- Daniel Prestes
- Planning :
- Augusto Savietto
- Production Company :
- Landia
- Director :
- Rodrigo Saavedra
- Executive Producer :
- Carolina Dantas
- Executive Producer :
- Sebastian Hall
- Director, Photography :
- Pierre Kerchove
- Post Production :
- Clan VFX
- Editing :
- Rami d Aguiar
- Editing :
- Carla Maimone
- Editing :
- Jose Ernesto da Silva Neto
- Sound Design :
- Antfood
- Sound Production :
- Pedro Botsaris
- Sound Production :
- Lou Schmidt
- Sound Production :
- Wilson Brown
- Approver :
- Pedro Earp
- Approver :
- Sergio Esteves
- Approver :
- Ricardo Marques
- Approver :
- Andre Caiaffa
- Approver :
- Leonardo Longo
Need a credit fix? Contact the Creativity Editors
Project Type
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