Let the show begin

Wearable Art From Artists Around the Globe

Published On
Jul 29, 2019


Imagine you’re in a large striped circus tent with a front row seat to the most dazzling of shows around. Every performer is unique, from the ringleader to the trapeze artists. Appreciate the awe-inspiring wonder through our most recent campaign.

To drive ticket sales, The Craftsman Agency identified and partnered with artists around the world to produce work that exuded the vibrancy and individuality of The Greatest Showman. Together, these artists created a variety of costume makeup and wardrobe pieces that brought the film to life on social channels. The campaign, from initial strategy to sharing the content across social media, spanned four months kicking off what became an overall global phenomena.

Content was published organically on Instagram by both individual influencer accounts as well as 20th Century Fox certified accounts internationally. Monitoring the hashtags #TheGreatestShowman and #GreatestShowman revealed engagement of 5.15% (exceeding the Instagram average engagement rate of 3%).