Droga5 Looks to the Past for New Jockey Creative
The Agency's First Piece of Creative for the Underwear and Sleepwear Brand Features Nods to the Greats
Editor's Pick
Droga5 debuts its first spot for undergarment and sleepwear manufacturer Jockey today. The agency and company take a bold approach with this "Greatness" campaign. The two play up the premise that spaceman Buzz Aldrin, baseball great Babe Ruth and General George Patton wore Jockey in big moments-- but what if they had been wearing today's Jockeys?
While the "Bambino" and General are mentioned, accomplished astronaut Buzz Aldrin is the star in this initial spot, cheekily titled "Supporting Greatness." The second man on the moon morphs into space conquerer mode, as a result of the pretty literal support his new and improved underpants give him.
The campaign is supported by print and digital efforts, where the concept remains quite literal, as every image reveals what lies beneath the surface of each of these great men.
Credits
- Date
- Aug 18, 2014
- Brand :
- Jockey
- Client :
- Jockey
- Chief Creative Officer :
- Ted Royer
- Group Creative Director :
- Scott Bell
- Senior Copywriter :
- Ryan Raab
- Senior Art Director :
- Dan Kenneally
- Chief Creative Officer :
- SallyAnn Dale
- Head of Broadcast Production :
- Ben Davies
- Broadcast Producer :
- Bill Berg
- Head of Brand Strategy :
- Teodor Florea
- Head of Communications Strategy :
- Colleen Leddy
- Senior Brand Strategist :
- Matt Gardner
- Digital Strategist :
- Nick Maschmeyer
- Production Company :
- SMUGGLER
- Director :
- Guy Shelmerdine
- Director, Photography :
- Eric Schmidt
- Executive Producer :
- Allison Kunzman
- Producer :
- Michaela Johnson
- Editorial :
- Work Post
- Editor :
- Cass Vanini
- Assistant Editor :
- Trevor Myers
- Executive Producer :
- Erica Thompson
- Post Production :
- The Mill
- Partner :
- Patrick Milling Smith
- Partner :
- Brian Carmody
- Head of Production :
- Sean Costelloe
- Producer :
- Alex Fitzgerald
- 2D Lead :
- Tomas Wall
- Colorist :
- Adam Scott
- Music :
- Q Department
- Sound Director :
- Sonic Union
- Mixer :
- David Papa
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