Green Party Wants Boy Band to 'Change the Tune' in U.K. Elections

Fictitious Boy Band Called Coalitions Parodies Similarities of Rival Politicians

Published On
Apr 09, 2015

Editor's Pick

The U.K.'s Green Party, which is led by a woman, has created a new film that relegates the competition to boy-band style clones, as part of its campaign in the run-up to the U.K. general election on May 7.

The provocative film will be broadcast on the BBC tonight. It features satirical versions of the (male) leaders of the Green Party's four main rival parties, brought together to form a fictitious boy band called Coalition. The quartet sing the song, titled "Change the Tune," in harmony, demonstrating how similar all their policies sound.

In the U.K., political parties are allowed to buy advertising on billboards, print, and online but not on TV or radio. However, each of the main parties is allocated a primetime TV slot, free of charge, lasting a maximum of four minutes and 40 seconds.

The four men are current Prime Minster David Cameron (Conservative Party), his deputy Nick Clegg (Liberal Democrat), Ed Miliband (Labour) and Nigel Farage (UK Independence Party). The only real feature that distinguishes the four men from one another is the color of their ties.

The film was made by Creature of London. Read the story at AdAge.com.

Credits

Date
Apr 09, 2015
Brand:
Green Party
Client:
Green Party
Creative Director:
Stu Outhwaite
Creative Director:
Ben Middleton
Creative Director:
Ed Warren
Creative:
James Mitchell
Agency:
Creature of London
Strategist:
James Mitchell
Agency Producer:
Madeline Smith
Director:
Johnny Hopkins
Director, Photography:
Denzil Armour-Brown
Production Company:
ACNE
Producer:
Barty Dearden
Executive Producer:
Ben Clark
Music Company:
Eclectic
Composer:
Colin Smith
Post House:
Unit
Post Producer:
Ross Culligan
Colorist:
Simon Astbury
2D:
Rich Greenwood
2D:
George Rockliffe
2D:
Vicki Gordon
Audio Post Production:
Factory, Dan Beckwith
Editing:
Marshall Street
Editor:
Gary Forrester

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Project Type