MTV Brazil : Green Picks Recycle Machine

A new use for old plastic.

Published On
Apr 29, 2012

Editor's Pick

What to do with old credit cards? MTV Brazil and its agency, Loducca, had an idea. A poster, installed in bars and night clubs in Sao Paulo, transformed expired plastic into brand new guitar picks. Customers simply insert their old card, pull a lever - and voila.

Credits

Date
Apr 30, 2012
Brand :
MTV Brazil
Client :
MTV Brazil
Agency :
Loducca-Sao Paulo
Creative Team :
Alex Adati
Creative Team :
Raphael Franzini
Creative Team :
Ricardo Alonso
Creative Director :
Andre Faria
Creative Director :
Cassio Moron
Chief Creative Officer :
Guga Ketzer
Executive Producer :
Sid Fernandes
Executive Producer :
Ana Luisa Andre
Development :
Rui Americano Producoes
Client :
Helena Bagnoli
Client :
Wagner Gorab
Client :
Ana Penteado

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