Greggs : Not the Christmas no. 1

Lyrics by the fans.

Published On
Dec 19, 2011

Editor's Pick

UK bakery chain Greggs has released a downloadable single for charity Help For Heroes (which helps wounded ex-soldiers) with a little help from the audience. It's made up crowdsourced lyrics, submitted via Greggs followers on Facebook and Twitter. The lyrics also form a mural, which becomes the centerpiece for the time-lapse video and was created by a group of up and coming illustrators. The whole project was conceived by digital design agency Steel and the song, recorded by indie band Silvers, can be downloaded here to make a donation to the charity.

Credits

Date
Dec 19, 2011
Brand:
Greggs
Client:
Greggs
Agency:
Steel
Photography/Video Editing:
Pantechnicon
Color Grading:
Irresistible Films
Digital Distribution:
Believe Digital

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Industry
Project Type