Rob Gronkowski Really Wants to Fly a JetBlue Plane, And He Has His Reasons

Spot Celebrates Airline's Parntership With New England Patriots

Published On
Nov 12, 2015

Editor's Pick

JetBlue recently signed on as the official airline of the New England Patriots, and it celebrates the partnership in this spot featuring Patriots star player Rob Gronkowski. By coincidence, Gronkowski's uncle is JetBlue chief pilot Paul Hocking, so both star together in the ad, with Gronk asking his uncle whether he can have a go at flying the plane. Of course, the answer is no -- but he does get another role.

The spot, the first in a five-part series, is by Mullen Lowe and introduces the hashtag #GronkIsMyCoPilot.

Credits

Date
Nov 12, 2015
Brand:
JetBlue
Client:
JetBlue
Agency:
Mullen Lowe
Executive Vice President, Commercial and Planning:
Marty St. George
Vice President, Brand and Product Development:
Jamie Perry
Regional Marketing Manager:
Ronda McLeod
Advertising Manager:
Phillip Ma
Manager of National Promotions:
Tara Carson
Corporate Communications Manager:
Morgan Johnston
Senior Advertising Analyst:
Jane Medeiros
Advertising Analyst:
Jamie Lawson
Chief Creative Officer:
Mark Wenneker
Executive Creative Director:
Tim Vaccarino
Executive Creative Director:
Dave Weist
Vice President/Creative Director:
Amy Ferguson
Vice President/Creative Director:
Julia Neumann
Copywriter:
Chris Gilbert
Art Director:
Dan Pappas
Senior Vice President, Executive Director Integrated Production:
Liza Near
Director, Broadcast Production:
Zeke Bowman
Broadcast Producer:
Vera Everson
Content Producer:
Eric Skvirsky
Director, Photography:
Rob Apse
Director, Photography:
Nick Brecken
Production Supervisor:
Kristine Ring-Janicki
Business Affairs Manager:
Amy Keddy
Senior Production Artist:
Julie Sforza
Project Manager:
Molly McKeown
Project Manager:
Jolie Sarrantonio
Senior Vice President, Group Account Director:
Drayton Martin
Senior Account Executive:
Vishal Chandawarkar
Assistant Account Executive:
Kristen Fougere
Senior Vice President, Group Digital Director:
Jade Watts
Vice President, Associate Digital Media Director:
Rachel Allen
Digital Media Planner:
Kathleen Brower
Senior Vice President, Account Director PR:
Jaclyn Ruelle
Senior Account Executive of PR:
Brittany Topham
Editorial:
PS260
Editor:
JJ Lask
Assistant Editor:
Hil Vega
Senior Producer:
Laura Lamb Patterson
Visual Effects:
Brickyard VFX
Visual Effects Artist:
Peter Bullis
Visual Effects Artist:
Gina Downing
Visual Effects Artist:
Paul Connor
Executive Producer:
Kirsten Andersen
Track:
"Ballaholic
Track Composer:
XZIBIT
Track Composer:
Demerick Shelton Ferm
Music Publisher:
Extreme Music
Audio Post:
Audio Engine
Sound Design/Mixer:
Tom Goldblatt
Producer:
Molly Burke

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Project Type