Skittles : Groomer

DDB Chicago Introduces Trio of Spots

Published On
Mar 17, 2014

Editor's Pick

DDB Chicago goes all-out weird for a trio of new spots for Skittles. Directed by Chris Palmer at Gorgeous, the spots center on "Freddie" the pet cloud, who is a temperamental bit of weather that er, excretes Skittles when he's happy. In the first spot, his elderly owner takes him for a walk that's going well until someone tries to pet him. Other spots see Freddie being taken to the vet and the groomer.

The cloud will also come alive online via a project with PR shop Olson which built a remote-control, Skittles dispensing cloud.

The spots remind us of the much more somber "Cloud" commercial from Guinness, also shot by another Gorgeous director, Peter Thwaites.

Credits

Date
Mar 17, 2014
Brand:
Skittles
Client:
Skittles
Agency:
DDB-Chicago
Production:
Gorgeous Inc.
Director:
Chris Palmer
Executive Producer:
Eriks Krumins
Producer:
Caroline Pham
Editorial:
The Whitehouse - Chicago
Editor:
John Smith
Executive Producer:
Dan Bryant
Producer:
Dawn Guzowski
Telecine/Effects/Finish:
The Mill (LA; Chicago)
Executive Producer:
Jo Arghiris
Senior Producer:
Christina Thompson
Sound Design:
750 MPH London
Sound Designer:
Sam Ashwell
Audio Mixing:
Lime Studios (Santa Monica)
Mixer:
Loren Silber
Senior Vice President/Executive Creative Director:
Mark Gross
Executive Vice President, Exec. Director, Integrated Production:
Diane Jackson
Vice President, Executive Producer:
Will St. Clair
Business Manager:
Scott Terry
Senior Vice President, Global Business Director:
Heather Malenshek
Vice President, Creative Director, (Art Director):
Wayne Robinson
Vice President, Creative Director, (Copywriter):
Matt Collier

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Project Type