Play 'Fantasy Brands' With Super Bowl Ads

GDS&M Creatives Come Up With Online Game

Published On
Jan 24, 2014

Editor's Pick

Fantasy football is so out -- GSD&M has developed an online game specifically for ad nerds that lets you pick among the brands that are advertising during the Super Bowl, and create a fantasy draft team. The total cost has to be under $100 million. Then, watch the spots during the Big Game. Your team will score points based on multiple online metrics, post-game.

Credits

Date
Jan 24, 2014
Agency:
GSD&M
Executive Creative Director/Production:
Jay Russell
Creative Director:
Bill Bayne
Creative Director:
Bill Marceau
Writer:
Brandon Curl
Art Director:
Dale Austin
Experience Architect:
Soli Moshfeghian
Developer:
Brandon Curl
Developer:
Jake Ruesink

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Project Type