The Guardian celebrates Kamala Harris' achievement in full-page ad

Tactical message via Uncommon marks Inauguration Day

Published On
Jan 20, 2021

Editor's Pick

While some U.S. advertisers might be holding their breath until the inauguration is over and shying away from overtly political statements, in the U.K., the Guardian newspaper has no such qualms.

It ran a full-page ad today celebrating Kamala Harris's inauguration as Vice President, created via agency Uncommon as part of the ongoing "Hope is Power" campaign that kicked off in 2019.

It's a simple shot of Harris against, a striking yellow background accompanied by the text: 

1920 An American woman can vote.

1952 An Asian American woman can vote.

1965 A Black American woman can vote.

2021 A Black, Asian American woman can win.