The Guardian celebrates Kamala Harris' achievement in full-page ad Tactical message via Uncommon marks Inauguration Day By Alexandra Jardine Published On Jan 20, 2021 Editor's Pick While some U.S. advertisers might be holding their breath until the inauguration is over and shying away from overtly political statements, in the U.K., the Guardian newspaper has no such qualms. It ran a full-page ad today celebrating Kamala Harris's inauguration as Vice President, created via agency Uncommon as part of the ongoing "Hope is Power" campaign that kicked off in 2019. It's a simple shot of Harris against, a striking yellow background accompanied by the text: 1920 An American woman can vote. 1952 An Asian American woman can vote. 1965 A Black American woman can vote. 2021 A Black, Asian American woman can win. Most Popular Twitter shows how Simu Liu, Demi Lovato, Issa Rae and more 'tweeted' their dreams into reality Babymetal and Tolu Coker's ideas take flight in WeTransfer’s biggest-ever campaign Enfamil's 'premature' Super Bowl ad celebrates preemies Credits Date Jan 20, 2021 Client : The Guardian Agency : Uncommon Creative Studio Need a credit fix? Contact the Creativity Editors Industry Newspapers Project Type Print Ad Related work The Guardian: The Guardian's 200-year anniversary campaign says it's a 'work in progress' The Guardian: A trapped butterfly symbolizes hope in the Guardian's first brand campaign in seven years The Guardian: The Guardian : Space (Print) The Guardian: The Guardian Communicates Its New Tabloid Size in a Campaign About 'Space'