Guigoz : Let's Talk Baby

Talking babies done right.

Published On
Apr 25, 2012

Editor's Pick

Now this is how you use talking babies in commercials. Baby milk brand Guigoz and Publicis Conseil team up for campaign 'Let's Talk Baby,' which includes a television spot directed by David Shane and a baby talk app.

The Nestle-owned brand has always been focused on helping new parents understand their little ones and their needs. Its tagline is "Let's Talk Baby,' and the spot takes that message to heart and shows a bunch of adorable babies getting quite opinionated on topics such as a rubber ducky, mom's abusmal stroller-driving skills and a staring family.

The app(check out the demo on the right) is developed by Marcel and available on the iPhone and iPad. It 'translates baby talk' to show you that your little one's "da da da da" is actually a perceptive comment about your shirt choices -- or something else. It lets you film your babies and understand them, and also includes a master database that shows you others' suggested translations.

Credits

Date
Apr 25, 2012
Brand:
Guigoz
Client:
Guigoz
Agency:
Publicis Conseil
Chief Creative Officer:
Olivier Altmann
Creative Director:
Steve O'Leary
Artistic Director:
Philippe d'Orgeville
Copywriter:
Antonin Jacquot
TV Production:
Armelle Sudron
TV Production:
Florent Villers
Production:
La PAC
Art Buyer:
Jean-Luc Chirio
Art Buyer:
Anne Traonouil
Photographer:
Achim Lippoth
Production:
O Positive
Director:
David Shane
Executive Producer:
Ralph Laucella
Executive Producer:
Jacques Etienne-Stein

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Project Type