Carl's Jr and Hardee's Say Rivals' Food Tastes Like 'Diesel and Sadness' in Campaign for $5 All-Star Meals

Fast Food Chains Are Competing on Price

Published On
Sep 25, 2017

Editor's Pick

Carl's Jr. and Hardee's humorously troll competitors in new ads for the chains' $5 All-Star meals.

In spots that play heavily on value, the chains take aim at fast-food rivals like Subway--one spot, seen here, shows a guy in his basement guillotining what looks suspiciously like a $5 dollar sandwich from the sandwich seller.

Another ad talks about "playing dollar-menu bingo" and ending up with an un-appetizing looking "fish sandwich" while a third spot shows a man burning his mouth on a gas stastion burrito which "tastes like diesel and sadness."

The campaign is by 72andSunny and was directed by Eric Appel at Furlined.

The chains' new $5 All-Star Meals have been phased in at restaurants around the U.S. before a system-wide launch starting today marking the first national value promotion for both brands. The new strategy is being overseen by new CMO Jeff Jenkins.


Sep 25, 2017
Brand :
Carl's Jr.
Client :
Carl's Jr.
Agency :
Chief Executive Offier :
Jason Marker
Chief Marketing Officer :
Jeff Jenkins
Senior Director of Brand Communication :
Harry Mulkey
Digital Director :
Meredith Martin
Founder, Creative Co-Chair :
John Boiler
Executive Creative Director :
Jason Norcross
Group Creative Director :
Josh Fell
Creative Director :
Helena Skonieczny
Creative Director :
Jed Cohen
Writer :
Matt Fink
Junior Designer :
Max Matesen
Chief Production Officer :
Tom Dunlap
Executive Film Producer :
Molly McFarland
Film Producer :
Skyler Courter
Group Brand Director :
Alexis Coller
Brand Director :
Michal David
Senior Brand Manager :
Ali Arnold
Brand Coordinator :
Makenna Magarity
Group Director, Strategy :
Scott Jensen
Director, Strategy :
Michael Lewis
Strategist :
Marquis Mahone
Junior Strategist :
Jennie Lee Grube
Partnerships Legal Director :
Amy Jacobsen
Partnerships Legal Director :
Keli Christy
Partnerships Legal Manager :
Georgette Bivins
Partnerships Coordinator :
Joseph Pereira
Production Company :
Director :
Eric Appel
Director, Photography :
James Gardner
Executive Producer :
Jay Wakefield
Line Producer :
Darrin Ball
Editorial :
Editor :
Thomas MacVicar
Assistant Editor :
Michael Bell
Executive Producer :
Saima Awan
Producer :
Gail Butler
Visual Effects and Finish :
Jamm Visual
Lead Compositor :
Mark Holden
Flame Artist :
Jake Montgomery
Flame Artist :
Brian Hajek
CG Artist :
Brian Burke
Producer :
Ashley Greyson
Executive Producer :
Asher Edwards
Color Grading :
Colorist :
Shane Reed
Color Assistant :
Quinn Alvarez
Color Assistant :
Rigoberto Madrigal
Producer :
Caitlin Forrest
Music :
Producer :
Dan Silver
Composer :
Dan Silver
End Tag Sound Design :
Human Music
End Tag Sound Design :
Sound Design
Composer/Sound Designer :
Daryl Pinsdorf
Composer/Sound Designer :
Mike Jurasits
Creative Lead :
Andrew Bloch
Producer :
Craig Caniglia
Executive Producer :
Jonathan Sanford
Sound Design :
Sound Design :
Jeff Fuller
Sound Engineer :
Mike Leone
Final Mix :
Mixer :
Jeff Fuller
Mixer :
Jesse Herrera
Assistant Mixer :
Mike Leone
Senior Audio Producer :
Erin Reilly
Coordinator :
Angela Scherrah

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