Carl's Jr and Hardee's Say Rivals' Food Tastes Like 'Diesel and Sadness' in Campaign for $5 All-Star Meals
Fast Food Chains Are Competing on Price
Editor's Pick
Carl's Jr. and Hardee's humorously troll competitors in new ads for the chains' $5 All-Star meals.
In spots that play heavily on value, the chains take aim at fast-food rivals like Subway--one spot, seen here, shows a guy in his basement guillotining what looks suspiciously like a $5 dollar sandwich from the sandwich seller.
Another ad talks about "playing dollar-menu bingo" and ending up with an un-appetizing looking "fish sandwich" while a third spot shows a man burning his mouth on a gas stastion burrito which "tastes like diesel and sadness."
The campaign is by 72andSunny and was directed by Eric Appel at Furlined.
The chains' new $5 All-Star Meals have been phased in at restaurants around the U.S. before a system-wide launch starting today marking the first national value promotion for both brands. The new strategy is being overseen by new CMO Jeff Jenkins.
Credits
- Date
- Sep 25, 2017
- Brand :
- Carl's Jr.
- Client :
- Carl's Jr.
- Agency :
- 72andSunny
- Chief Executive Offier :
- Jason Marker
- Chief Marketing Officer :
- Jeff Jenkins
- Senior Director of Brand Communication :
- Harry Mulkey
- Digital Director :
- Meredith Martin
- Founder, Creative Co-Chair :
- John Boiler
- Executive Creative Director :
- Jason Norcross
- Group Creative Director :
- Josh Fell
- Creative Director :
- Helena Skonieczny
- Creative Director :
- Jed Cohen
- Writer :
- Matt Fink
- Junior Designer :
- Max Matesen
- Chief Production Officer :
- Tom Dunlap
- Executive Film Producer :
- Molly McFarland
- Film Producer :
- Skyler Courter
- Group Brand Director :
- Alexis Coller
- Brand Director :
- Michal David
- Senior Brand Manager :
- Ali Arnold
- Brand Coordinator :
- Makenna Magarity
- Group Director, Strategy :
- Scott Jensen
- Director, Strategy :
- Michael Lewis
- Strategist :
- Marquis Mahone
- Junior Strategist :
- Jennie Lee Grube
- Partnerships Legal Director :
- Amy Jacobsen
- Partnerships Legal Director :
- Keli Christy
- Partnerships Legal Manager :
- Georgette Bivins
- Partnerships Coordinator :
- Joseph Pereira
- Production Company :
- Furlined
- Director :
- Eric Appel
- Director, Photography :
- James Gardner
- Executive Producer :
- Jay Wakefield
- Line Producer :
- Darrin Ball
- Editorial :
- HECHO EN 72
- Editor :
- Thomas MacVicar
- Assistant Editor :
- Michael Bell
- Executive Producer :
- Saima Awan
- Producer :
- Gail Butler
- Visual Effects and Finish :
- Jamm Visual
- Lead Compositor :
- Mark Holden
- Flame Artist :
- Jake Montgomery
- Flame Artist :
- Brian Hajek
- CG Artist :
- Brian Burke
- Producer :
- Ashley Greyson
- Executive Producer :
- Asher Edwards
- Color Grading :
- Apache
- Colorist :
- Shane Reed
- Color Assistant :
- Quinn Alvarez
- Color Assistant :
- Rigoberto Madrigal
- Producer :
- Caitlin Forrest
- Music :
- Riptide
- Producer :
- Dan Silver
- Composer :
- Dan Silver
- End Tag Sound Design :
- Human Music
- End Tag Sound Design :
- Sound Design
- Composer/Sound Designer :
- Daryl Pinsdorf
- Composer/Sound Designer :
- Mike Jurasits
- Creative Lead :
- Andrew Bloch
- Producer :
- Craig Caniglia
- Executive Producer :
- Jonathan Sanford
- Sound Design :
- HECHO EN 72
- Sound Design :
- Jeff Fuller
- Sound Engineer :
- Mike Leone
- Final Mix :
- HECHO EN 72
- Mixer :
- Jeff Fuller
- Mixer :
- Jesse Herrera
- Assistant Mixer :
- Mike Leone
- Senior Audio Producer :
- Erin Reilly
- Coordinator :
- Angela Scherrah
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