Dapper African Gents Are The Stars Of Guinness' Latest Work

Spot Will Be Accompanied By A Feature Documentary

Published On
Jan 13, 2014

Editor's Pick

Guinness travels to Brazzaville in the Republic of Congo for its latest TV campaign, a stylish film from AMV.BBDO and MJZ's Nicolai Fuglsig which showcases a dapper group of real-life African gents called The Sapeurs. As with previous spot, Basketball, by sister agency BBDO New York, the emphasis is on using real people to inspire -- the Sapeurs, a "society of elegant persons of the Congo", wear incredible suits in stark contrast to their surroundings. The spot features the soundtrack "What Makes a Good Man" by The Heavy. The brand is also releasing a five-minute feature documentary directed by Hector Mediavilla on the Sapeurs and their ethos, which can be viewed at on YouTube and at www.guinness.com.

Credits

Date
Jan 13, 2014
Agency:
Abbott Mead Vickers BBDO-London
Brand:
Guinness
Client:
Guinness
Executive Creative Director:
Dave Buchanan
Copywriter:
Nicholas Hulley
Art Director:
Nadja Lossgott
TV Producer:
Sara Flood
Production Company:
MJZ
Director:
Nicolai Fuglsig
Producer:
Suza Horvat
Editor:
Rick Russell
Editorial Company:
Final Cut
Post Production:
The Mill - London
Audio Post:
Wave

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