Intel : Guitar
Making music, QR-style.
Published On
Nov 28, 2010
Editor's Pick
To illustrate the speed and intelligence of Intel Core processors, DDB Brasil launched this print and digital campaign that allowed users to make music using QR codes. Print ads featured a guitar and mixer bearing multiple QR codes, that, when activated before a webcam, allow users to play chords or scratch.
Credits
- Date
- Nov 29, 2010
- Brand :
- Intel
- Client :
- Intel
- Agency :
- DDB-Brazil
- Creative Director :
- Sergio Valente
- Creative Director :
- Moacyr Netto
- Creative Director :
- Rodrigo Almeida
- Creative Director :
- Renata Florio
- Creative :
- Edson Oda
- Creative :
- Marcelo Jesus Mariano
- Creative :
- Rodrigo Bombana
- Project Manager :
- Fabio Seixas
- Online Production :
- Marcus Macarroni
- Online Production :
- Pedro Rais
- Activation and Social Network Content :
- Bruno Tozzini
- Production Company :
- Bossa Nova Films
- Audio Producer :
- Argila Producoes Musicais
- Illustration and Design :
- Quad Studio
- Illustration and Design :
- Sergio Filho
- Art Buyer :
- Clariana da Costa
- Cinema :
- Jaqueline Couto
- Cinema :
- Rita Costa
- Cinema :
- Joao Amodio
- Cinema :
- Daniel Guedes
- Cinema :
- Sergio Prado
- Graphic Production :
- Carla Lustosa
- Graphic Production :
- Ed Harada
- Image Retouch :
- 24/7
- RTV :
- Gilberto Pires
- RTV :
- Rafael Motta
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Industry
Project Type
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