TBWA Paris and directors Jules and Joseph continue chic, interesting work for AIDES. The new spot, "Guns," departs from the organization's history of NSFWanimation and taps a live action cast, who walk around with their hands and fingers shaped to make a gun. They pull it out of drawers, glove compartments, purses and sidle it across counters, all along with some thumping music by Chromatics.
The 'gun,' of course, is a metaphor. Because we all have the weapon that can help us defeat AIDS.