Tui Brewery : Guy Finds His House Plumbed with Beer (Long Version)
Saatchi Viral Stunt Takes Internet by Storm
Sep 23, 2013
If you were one of the 3.2 million people that watched this epic prank on YouTube last week, you might not have noticed the labels on the kegs of beer that were used to plumb a New Zealand man's entire house with ice-cold refreshment. They were for Tui, a Kiwi brewer that teamed up with Saatchi & Saatchi and a group of buddies to play the best prank ever -- transforming the plumbing inside a house so the taps would gush forth beer instead of water. The video was released on YouTube, and has received millions of views. There is no conspicuous branding, and the video's description just says that a group of boys are playing a "bit of a joke" by plumbing kegs into every tap. Shorter commercial length edits are planned, and you can watch the full-length version of the prank here.