The Latest Designer Water is Made from Car Emissions
Honda Bottles the By-Product from its Hydrogen-Fuelled Car
May 08, 2014
To publicize the Honda FCX, a car that runs only on hydrogen, Honda Australia bottled the water from the car's emissions and handed it out to consumers as a "designer water" called H2O. Agency Leo Burnett Melbourne distributed the water bottles nationally in movie theater chain Palace Cinemas, alongside showing a commecial for the FCX. Future ideas for distribution of the brand include service stations and Honda dealerships.