The Latest Designer Water is Made from Car Emissions
Honda Bottles the By-Product from its Hydrogen-Fuelled Car
Published On
May 08, 2014
Editor's Pick
To publicize the Honda FCX, a car that runs only on hydrogen, Honda Australia bottled the water from the car's emissions and handed it out to consumers as a "designer water" called H2O. Agency Leo Burnett Melbourne distributed the water bottles nationally in movie theater chain Palace Cinemas, alongside showing a commecial for the FCX. Future ideas for distribution of the brand include service stations and Honda dealerships.
Credits
- Date
- May 08, 2014
- Agency :
- Leo Burnett-Melbourne
- Brand :
- Honda (Australia)
- Client :
- Honda (Australia)
- Executive Creative Director :
- Jason Williams
- Head of Copy :
- Sarah McGregor
- Senior Designer :
- Matt Portch
- Production Manager :
- John Trifonopoulos
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Industry
Project Type