What is it about property and porn at the moment? Last weekend Saturday Night Live hilariously made a fake Zillow ad featuring Dan Levy getting hot and heavy over homebuying, and now here's a Valentine's campaign from U.K. online mortgage firm Habito, which has created a whole erotic novel about completing on a house.
Habito and agency Uncommon partnered with Rocky Flintstone, the builder who wrote a sexy tome and inspired his son to create the popular podcast "My Dad Wrote A Porno," on the novel, called "The Road to Completion." It "tells the exhilarating ride of a couple’s search for the home they’ve fantasized about and the accompanying nightmare of finding a mortgage deal that hits the spot." (Sample line: "Original fixtures," she moaned.) German illustrator Sebastian Schwamm provides some entertaining and colorful graphics.
There is a (semi)-serious point to all this: Habito conducted research showing that mortgage stress can affect your sex life, unearthing statisics such as that one in 10 couples weren’t intimate with one another throughout the mortgage application process and eight per cent said they were "too tired" by home buying. Add to this stress caused by the pandemic, and Habito says it wanted to play its part in bringing couples back together.
The novel can be read for free on Habito's website, or downloaded from the Amazon Kindle store with all proceeds going to the Terence Higgins Trust HIV and sexual health charity. It's also featuring in a print campaign for Habito, running in titles like The Guardian, Grazia and London's Evening Standard to target first time buyers. Media is handled via Goodstuff.