The haircare brand needed to stand out again.
When sorting through hair care #content social media channels, we discovered John Frieda needed to prove they have women’s best haircare interest in mind. And they called on LEAP Amp to help them develop their social identity.
John Frieda called on LEAP Agency to help them crystalize an internal social media guide book, as well as their social content calendar. We also added community and media management, which allows us to respond and engage with users in real-time.
We assembled a John Frieda Social Media Guide to help exemplify the company on social for the rest of time.
Since April 2016, As a part of LEAP Group’s overall business with the brand, LEAP Amp developed a social media strategy, including Twitter, Facebook, Instagram and YouTube.
But John Frieda wanted original photography on its social channels. No stock photography here.
So we directed the brand’s “Hair Talks” campaign, filmed and photographed in Los Angeles. For all of 2017 and 2018, no stock photos would be used on John Frieda’s channels.
Based on the new campaign and new creative assets, the haircare brand saw a 270% increase in social engagement, and 19 million social impressions.